Starting in June, page experience will become part of Google’s ranking algorithm alongside other search metrics to measure and rank the overall responsiveness and experience of websites surfacing in its search results.
This means that more than ever before, page experience will be front and center in the race for Google’s top spot – if you fail to keep up, your business will fall behind.
There are plenty of changes you can make to your website in advance of Google’s algorithm update, which stands to be a game-changer to website rankings in 2021. Use Siteimprove’s preparation checklist to get started.
Visit Digital Marketing Depot to download the How Can You Prepare for Google’s Page Experience Update” checklist.