Glossary

helping you to understand the digital world

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Like any specialism, digital marketing has its own language which is used to confuse and impress people who don’t speak it. We believe that digital marketing should be simple, so we’ve translated someo of the common words and phrases for you.

Content Management System

A content management system manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely. Most CMSs include Web-based publishing, format management, history editing and version control, indexing, search, and retrieval.

Display Ads

Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.

Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

GDPR

The General Data Protection Regulation 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union and the European Economic Area. It also addresses the export of personal data outside the EU and EEA areas.

Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users.

Lead Generation

In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

Listing Builder

Business listing solution for local businesses. Listing Builder empowers your agency to start the conversation about digital solutions with local businesses. For no additional cost, you can introduce hundreds of business owners to online presence management and your digital marketing platform.

Organic Search

Organic search is a method for entering one or several search terms as a single string of text into a search engine. Organic search results, appear as paginated lists, are based on relevance to the search terms; and exclude advertisements. Whereas, non-organic search results do not filter out pay per click advertising.

Paid Search Ads

The smartest paid search marketing campaigns are pay-per-click, or PPC campaigns, and the logic behind them can be summarised simply: you bid for ad placement in a search engine’s sponsored links for keywords related to your business, then you pay the search engine a small fee for each click.

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